The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia

Ivan-Damir Anic 1
, 
IRENA MILAKOVIĆ 2
, 
Mitsunori Hirogaki 3
1
 
Department for Innovation, Business Economics and Economic Sectors, The Institute of Economics, Zagreb, Croatia | 
2
 
3
 
Publication type: Journal Article
Publication date: 2024-04-11
Taylor & Francis
scimago Q1
wos Q2
SJR: 1.214
CiteScore: 7.1
Impact factor: 3.0
ISSN: 0267257X, 14721376
Strategy and Management
Marketing
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GOST |
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GOST Copy
Anic I., MILAKOVIĆ I., Hirogaki M. The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia // Journal of Marketing Management. 2024. pp. 1-23.
GOST all authors (up to 50) Copy
Anic I., MILAKOVIĆ I., Hirogaki M. The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia // Journal of Marketing Management. 2024. pp. 1-23.
RIS |
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RIS Copy
TY - JOUR
DO - 10.1080/0267257x.2024.2338207
UR - https://www.tandfonline.com/doi/full/10.1080/0267257X.2024.2338207
TI - The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia
T2 - Journal of Marketing Management
AU - Anic, Ivan-Damir
AU - MILAKOVIĆ, IRENA
AU - Hirogaki, Mitsunori
PY - 2024
DA - 2024/04/11
PB - Taylor & Francis
SP - 1-23
SN - 0267-257X
SN - 1472-1376
ER -
BibTex
Cite this
BibTex (up to 50 authors) Copy
@article{2024_Anic,
author = {Ivan-Damir Anic and IRENA MILAKOVIĆ and Mitsunori Hirogaki},
title = {The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia},
journal = {Journal of Marketing Management},
year = {2024},
publisher = {Taylor & Francis},
month = {apr},
url = {https://www.tandfonline.com/doi/full/10.1080/0267257X.2024.2338207},
pages = {1--23},
doi = {10.1080/0267257x.2024.2338207}
}