Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
Publication type: Journal Article
Publication date: 2017-10-02
scimago Q1
wos Q2
SJR: 1.176
CiteScore: 10.3
Impact factor: 3.1
ISSN: 0965254X, 14664488
Strategy and Management
Marketing
Abstract
Digital advertising is the fastest growing form of marketing. Within digital, mobile is the fastest growing medium. Mobile advertising occurs on any mobile device, such as smartphones and tablets. ...
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Metrics
66
Total citations:
66
Citations from 2024:
23
(34.85%)
Cite this
GOST |
RIS |
BibTex |
MLA
Cite this
GOST
Copy
Smith K. T. Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality // Journal of Strategic Marketing. 2017. Vol. 27. No. 1. pp. 67-80.
GOST all authors (up to 50)
Copy
Smith K. T. Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality // Journal of Strategic Marketing. 2017. Vol. 27. No. 1. pp. 67-80.
Cite this
RIS
Copy
TY - JOUR
DO - 10.1080/0965254x.2017.1384043
UR - https://doi.org/10.1080/0965254x.2017.1384043
TI - Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
T2 - Journal of Strategic Marketing
AU - Smith, Katherine Taken
PY - 2017
DA - 2017/10/02
PB - Taylor & Francis
SP - 67-80
IS - 1
VL - 27
SN - 0965-254X
SN - 1466-4488
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{2017_Smith,
author = {Katherine Taken Smith},
title = {Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality},
journal = {Journal of Strategic Marketing},
year = {2017},
volume = {27},
publisher = {Taylor & Francis},
month = {oct},
url = {https://doi.org/10.1080/0965254x.2017.1384043},
number = {1},
pages = {67--80},
doi = {10.1080/0965254x.2017.1384043}
}
Cite this
MLA
Copy
Smith, Katherine Taken. “Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality.” Journal of Strategic Marketing, vol. 27, no. 1, Oct. 2017, pp. 67-80. https://doi.org/10.1080/0965254x.2017.1384043.