Instagram Inspiration: How Upward Comparison on Social Network Sites Can Contribute to Well-Being

Passive exposure to others’ positive self-presentations on social network sites (SNS) such as Instagram has been repeatedly associated with reduced well-being, particularly by triggering upward social comparison and envy. However, prior research has largely neglected that upward comparisons on SNS may also facilitate positive outcomes, specifically media-induced inspiration, a motivational state highly conducive to well-being. We conducted two experiments that tested whether and how cognitive-affective processing of visual SNS postings results in inspiration. Study 1 (N = 270) provides first evidence that users react to more positive, optimized Instagram nature and travel posts with stronger upward comparison, which facilitates inspiration via an assimilative emotional reaction (benign envy), thus enhancing well-being. The preregistered Study 2 (N = 408) replicates these findings. Overall, results indicate that users can be inspired from comparing upwards on SNS, which may briefly improve their well-being. We discuss boundary conditions and implications for future communication research.