Family and Consumer Sciences Research Journal

, volume 50 , issue 3 , pages 216-230

A Contingency Theory Approach to Understanding Small Retail Business Continuity During COVID‐19

Michelle Childs ¹

TOM TURNER ²

Christopher Sneed ¹

Ann Berry ¹

Hide authors affiliations Show authors affiliations: 2 affiliations

the University of Tennessee |

Lenoir‐Rhyne University |

Publication type: Journal Article

Publication date: 2022-02-14

Wiley

Family and Consumer Sciences Research Journal

scimago Q1

wos Q2

SJR: 0.513

CiteScore: 2.2

Impact factor: 1.5

ISSN: 1077727X, 15523934

DOI: 10.1111/fcsr.12434

Copy DOI

PubMed ID: 35600319

Sociology and Political Science

Cultural Studies

Abstract

Small retail businesses are particularly vulnerable to turbulence caused from the COVID-19 pandemic. To consider what actions retailer owners/managers can take to maneuver during such trying times, this study investigated leadership qualities associated with managing during times of crisis. Through in-depth interviews with 12 small retail leaders, thematic data analysis revealed an emergence of contingent leadership, including an internal focus on cash flow and employees and an external focus on preserving key stakeholder relationships. Retail leaders displayed a resilient mindset, showing passion, agility, innovation, and relationship development. A conceptual model is proposed to further illustrate findings from the study.

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Cite this

GOST |

Cite this

GOST Copy

Childs M. et al. A Contingency Theory Approach to Understanding Small Retail Business Continuity During COVID‐19 // Family and Consumer Sciences Research Journal. 2022. Vol. 50. No. 3. pp. 216-230.

GOST all authors (up to 50) Copy

Childs M., TURNER T., Sneed C., Berry A. A Contingency Theory Approach to Understanding Small Retail Business Continuity During COVID‐19 // Family and Consumer Sciences Research Journal. 2022. Vol. 50. No. 3. pp. 216-230.

RIS |

Cite this

RIS Copy

TY - JOUR

DO - 10.1111/fcsr.12434

UR - https://doi.org/10.1111/fcsr.12434

TI - A Contingency Theory Approach to Understanding Small Retail Business Continuity During COVID‐19

T2 - Family and Consumer Sciences Research Journal

AU - Childs, Michelle

AU - TURNER, TOM

AU - Sneed, Christopher

AU - Berry, Ann

PY - 2022

DA - 2022/02/14

PB - Wiley

SP - 216-230

IS - 3

VL - 50

PMID - 35600319

SN - 1077-727X

SN - 1552-3934

ER -

BibTex |

Cite this

BibTex (up to 50 authors) Copy

@article{2022_Childs,

author = {Michelle Childs and TOM TURNER and Christopher Sneed and Ann Berry},

title = {A Contingency Theory Approach to Understanding Small Retail Business Continuity During COVID‐19},

journal = {Family and Consumer Sciences Research Journal},

year = {2022},

volume = {50},

publisher = {Wiley},

month = {feb},

url = {https://doi.org/10.1111/fcsr.12434},

number = {3},

pages = {216--230},

doi = {10.1111/fcsr.12434}

}

MLA

Cite this

MLA Copy

Childs, Michelle, et al. “A Contingency Theory Approach to Understanding Small Retail Business Continuity During COVID‐19.” Family and Consumer Sciences Research Journal, vol. 50, no. 3, Feb. 2022, pp. 216-230. https://doi.org/10.1111/fcsr.12434.

Publisher

Wiley

Journal

Family and Consumer Sciences Research Journal

scimago Q1

wos Q2

SJR

0.513

CiteScore

2.2

Impact factor

1.5

ISSN

1077727X (Print)

15523934 (Electronic)