Using Background Music to Affect the Behavior of Supermarket Shoppers
Publication type: Journal Article
Publication date: 1982-07-01
scimago Q1
wos Q1
SJR: 13.394
CiteScore: 28.4
Impact factor: 10.4
ISSN: 00222429, 15477185
Business and International Management
Marketing
Abstract
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
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Metrics
320
Total citations:
320
Citations from 2025:
20
(6.25%)
The most citing journal
Citations in journal:
18
Cite this
GOST |
RIS |
BibTex |
MLA
Cite this
GOST
Copy
Milliman R. E. Using Background Music to Affect the Behavior of Supermarket Shoppers // Journal of Marketing. 1982. Vol. 46. No. 3. pp. 86-91.
GOST all authors (up to 50)
Copy
Milliman R. E. Using Background Music to Affect the Behavior of Supermarket Shoppers // Journal of Marketing. 1982. Vol. 46. No. 3. pp. 86-91.
Cite this
RIS
Copy
TY - JOUR
DO - 10.1177/002224298204600313
UR - https://doi.org/10.1177/002224298204600313
TI - Using Background Music to Affect the Behavior of Supermarket Shoppers
T2 - Journal of Marketing
AU - Milliman, Ronald E
PY - 1982
DA - 1982/07/01
PB - SAGE
SP - 86-91
IS - 3
VL - 46
SN - 0022-2429
SN - 1547-7185
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{1982_Milliman,
author = {Ronald E Milliman},
title = {Using Background Music to Affect the Behavior of Supermarket Shoppers},
journal = {Journal of Marketing},
year = {1982},
volume = {46},
publisher = {SAGE},
month = {jul},
url = {https://doi.org/10.1177/002224298204600313},
number = {3},
pages = {86--91},
doi = {10.1177/002224298204600313}
}
Cite this
MLA
Copy
Milliman, Ronald E.. “Using Background Music to Affect the Behavior of Supermarket Shoppers.” Journal of Marketing, vol. 46, no. 3, Jul. 1982, pp. 86-91. https://doi.org/10.1177/002224298204600313.