Nation branding in the post-broadcast era: The case of RT
Publication type: Journal Article
Publication date: 2018-02-23
scimago Q1
wos Q1
SJR: 1.010
CiteScore: 5.1
Impact factor: 1.7
ISSN: 13675494, 14603551
Cultural Studies
Arts and Humanities (miscellaneous)
Education
Abstract
The article examines Russia’s international multinational broadcaster RT (formerly Russia Today), which was launched in 2005 with the direct support of the Russian government. RT promotes a distinct ‘counter-hegemonic’ brand of broadcasting. This article goes beyond RT’s branding to explore the broadcaster’s nation branding of Russia. It considers the range of strategies used by RT, placing these within RT’s change of mission – from ‘informing others about events and life in Russia’ to comprising those ‘who question more’. By analysing RT’s coverage of the Republic of Crimea in 2016, and using a framing approach, the article explores RT’s branding of Russia and the online audience’s engagement with this within the contemporary transnational, convergent media environment. This article forms part of the Theorizing Media in Nation Branding special issue.
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Metrics
42
Total citations:
42
Citations from 2024:
7
(16.66%)
Cite this
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RIS |
BibTex |
MLA
Cite this
GOST
Copy
Miazhevich G. Nation branding in the post-broadcast era: The case of RT // European Journal of Cultural Studies. 2018. Vol. 21. No. 5. pp. 575-593.
GOST all authors (up to 50)
Copy
Miazhevich G. Nation branding in the post-broadcast era: The case of RT // European Journal of Cultural Studies. 2018. Vol. 21. No. 5. pp. 575-593.
Cite this
RIS
Copy
TY - JOUR
DO - 10.1177/1367549417751228
UR - https://doi.org/10.1177/1367549417751228
TI - Nation branding in the post-broadcast era: The case of RT
T2 - European Journal of Cultural Studies
AU - Miazhevich, Galina
PY - 2018
DA - 2018/02/23
PB - SAGE
SP - 575-593
IS - 5
VL - 21
SN - 1367-5494
SN - 1460-3551
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{2018_Miazhevich,
author = {Galina Miazhevich},
title = {Nation branding in the post-broadcast era: The case of RT},
journal = {European Journal of Cultural Studies},
year = {2018},
volume = {21},
publisher = {SAGE},
month = {feb},
url = {https://doi.org/10.1177/1367549417751228},
number = {5},
pages = {575--593},
doi = {10.1177/1367549417751228}
}
Cite this
MLA
Copy
Miazhevich, Galina. “Nation branding in the post-broadcast era: The case of RT.” European Journal of Cultural Studies, vol. 21, no. 5, Feb. 2018, pp. 575-593. https://doi.org/10.1177/1367549417751228.