Open Access
Decoding Gen Z: AI's influence on brand trust and purchasing behavior
Тип публикации: Journal Article
Дата публикации: 2024-03-04
SCImago Q1
WOS Q1
БС1
SJR: 1.007
CiteScore: 7.3
Impact factor: 4.7
ISSN: 26248212
PubMed ID:
38500672
Artificial Intelligence
Краткое описание
This study focuses on the role of AI in shaping Generation Z's consumer behaviors across fashion, technology, beauty, and education sectors. Analyzing responses from 224 participants, our findings reveal that AI exposure, attitude toward AI, and AI accuracy perception significantly enhance brand trust, which in turn positively impacts purchasing decisions. Notably, flow experience acts as a mediator between brand trust and purchasing decisions. These insights underscore the critical role of AI in developing brand trust and influencing purchasing choices among Generation Z, offering valuable implications for marketers in an increasingly digital landscape.
Найдено
Ничего не найдено, попробуйте изменить настройки фильтра.
Для доступа к списку цитирований публикации необходимо авторизоваться.
Топ-30
Журналы
|
1
2
3
|
|
|
Sustainability
3 публикации, 7.69%
|
|
|
Remodelling Businesses for Sustainable Development
2 публикации, 5.13%
|
|
|
International Journal of Advanced Research in Science Communication and Technology
2 публикации, 5.13%
|
|
|
Business Strategy & Development
1 публикация, 2.56%
|
|
|
Informatics
1 публикация, 2.56%
|
|
|
PLoS ONE
1 публикация, 2.56%
|
|
|
Journal of Open Innovation: Technology, Market, and Complexity
1 публикация, 2.56%
|
|
|
Journal of Brand Management
1 публикация, 2.56%
|
|
|
Journal of Health Communication
1 публикация, 2.56%
|
|
|
Digital Transformation and Society
1 публикация, 2.56%
|
|
|
Global Business Review
1 публикация, 2.56%
|
|
|
Frontiers in Communication
1 публикация, 2.56%
|
|
|
European Journal of Plastic Surgery
1 публикация, 2.56%
|
|
|
European Business Review
1 публикация, 2.56%
|
|
|
Journal of Islamic Accounting and Business Research
1 публикация, 2.56%
|
|
|
Lecture Notes in Networks and Systems
1 публикация, 2.56%
|
|
|
Electronic Markets
1 публикация, 2.56%
|
|
|
International Entrepreneurship and Management Journal
1 публикация, 2.56%
|
|
|
European Journal of Management Economics and Business
1 публикация, 2.56%
|
|
|
Journal of Marketing Communications
1 публикация, 2.56%
|
|
|
Journal of Advertising
1 публикация, 2.56%
|
|
|
Journal of Services Marketing
1 публикация, 2.56%
|
|
|
Strategic Business Research
1 публикация, 2.56%
|
|
|
Carbon Balance and Management
1 публикация, 2.56%
|
|
|
Journal of Theoretical and Applied Electronic Commerce Research
1 публикация, 2.56%
|
|
|
Innovative Marketing
1 публикация, 2.56%
|
|
|
Frontiers in Psychology
1 публикация, 2.56%
|
|
|
Cogent Business and Management
1 публикация, 2.56%
|
|
|
1
2
3
|
Издатели
|
1
2
3
4
5
6
7
8
|
|
|
Springer Nature
8 публикаций, 20.51%
|
|
|
Institute of Electrical and Electronics Engineers (IEEE)
6 публикаций, 15.38%
|
|
|
MDPI
5 публикаций, 12.82%
|
|
|
Taylor & Francis
4 публикации, 10.26%
|
|
|
Emerald
4 публикации, 10.26%
|
|
|
Elsevier
2 публикации, 5.13%
|
|
|
Frontiers Media S.A.
2 публикации, 5.13%
|
|
|
Naksh Solutions
2 публикации, 5.13%
|
|
|
Wiley
1 публикация, 2.56%
|
|
|
Public Library of Science (PLoS)
1 публикация, 2.56%
|
|
|
IGI Global
1 публикация, 2.56%
|
|
|
SAGE
1 публикация, 2.56%
|
|
|
AMO Publisher
1 публикация, 2.56%
|
|
|
LLC CPC Business Perspectives
1 публикация, 2.56%
|
|
|
1
2
3
4
5
6
7
8
|
- Мы не учитываем публикации, у которых нет DOI.
- Статистика публикаций обновляется еженедельно.
Вы ученый?
Создайте профиль, чтобы получать персональные рекомендации коллег, конференций и новых статей.
Войти с ORCID
Метрики
40
Всего цитирований:
40
Цитирований c 2025:
36
(92.31%)
Цитировать
ГОСТ |
RIS |
BibTex
Цитировать
ГОСТ
Скопировать
Guerra-Tamez C. R. et al. Decoding Gen Z: AI's influence on brand trust and purchasing behavior // Frontiers in Artificial Intelligence. 2024. Vol. 7.
ГОСТ со всеми авторами (до 50)
Скопировать
Guerra-Tamez C. R., Kraul Flores K., Serna-Mendiburu G. M., Chavelas Robles D., Ibarra Cortés J. Decoding Gen Z: AI's influence on brand trust and purchasing behavior // Frontiers in Artificial Intelligence. 2024. Vol. 7.
Цитировать
RIS
Скопировать
TY - JOUR
DO - 10.3389/frai.2024.1323512
UR - https://www.frontiersin.org/articles/10.3389/frai.2024.1323512/full
TI - Decoding Gen Z: AI's influence on brand trust and purchasing behavior
T2 - Frontiers in Artificial Intelligence
AU - Guerra-Tamez, Cristobal Rodolfo
AU - Kraul Flores, Keila
AU - Serna-Mendiburu, Gabriela Mariah
AU - Chavelas Robles, David
AU - Ibarra Cortés, Jorge
PY - 2024
DA - 2024/03/04
PB - Frontiers Media S.A.
VL - 7
PMID - 38500672
SN - 2624-8212
ER -
Цитировать
BibTex (до 50 авторов)
Скопировать
@article{2024_Guerra-Tamez,
author = {Cristobal Rodolfo Guerra-Tamez and Keila Kraul Flores and Gabriela Mariah Serna-Mendiburu and David Chavelas Robles and Jorge Ibarra Cortés},
title = {Decoding Gen Z: AI's influence on brand trust and purchasing behavior},
journal = {Frontiers in Artificial Intelligence},
year = {2024},
volume = {7},
publisher = {Frontiers Media S.A.},
month = {mar},
url = {https://www.frontiersin.org/articles/10.3389/frai.2024.1323512/full},
doi = {10.3389/frai.2024.1323512}
}
Ошибка в публикации?