Персичи Бьянка Тониоло

Researcher at the research unit LabCom - Communication and Arts, at the University of Beira Interior (UBI, Covilhã, Portugal). PhD student in Communication Sciences (UBI/LabCom) with the project (Ref. 2020.05702.BD) funded by the Foundation for Science and Technology (Portugal). Teaching support in the academic year 2022/2023 for UC 14825 - Models of Strategic Communication, of the Master's in Strategic Communication: Advertising and Public Relations (UBI), under the supervision of Professor Gisela Gonçalves. Master's degree in Strategic Communication: Advertising and Public Relations from UBI, with recognition of degree by the Federal University of Minas Gerais (UFMG, Belo Horizonte, Brazil), and a degree in Social Communication, with a major in Public Relations, from the Federal University of Rio Grande do Sul (UFRGS, Porto Alegre, Brazil), with recognition of degree by the UBI. Postgraduated in Corporate Communication at the Methodist University of São Paulo (Umesp, São Bernardo do Campo, Brazil). Member of the Portuguese Association of Communication Sciences (Sopcom), in which she coordinated the Working Group (WG) of Young Researchers between November 2019 and April 2022. Linked to the WGs of Advertising and Publics and Audiences. Member of the European Communication Research and Education Association (ECREA), the International Association for Media and Communication Research (IAMCR) and the European Public Relations Education and Research Association (Euprera). Former editor of the journal Comunicando (February 2020 to April 2022). Worked as a communication advisor for the Federal Government of Brazil (2005-2011) and as a consultant for the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Organization of Ibero-American States (OEI), among other activities related to communication. In the private sector, worked with communication and digital marketing and e-commerce in agencies and companies.