What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
Publication type: Journal Article
Publication date: 2016-12-01
scimago Q1
wos Q1
SJR: 6.260
CiteScore: 54.9
Impact factor: 27.0
ISSN: 02684012, 18734707
Library and Information Sciences
Information Systems
Computer Networks and Communications
Abstract
Convenience, compatibility, and PEOU are positively associated with MHB loyalty.Compatibility significantly influences PEOU and perceived convenience.PEOU has a significant impact on perceived convenience. With the advancements in mobile technologies, mobile hotel booking (MHB) has become an important distribution channel for hotels and online travel agencies (OTAs). Understanding MHB users loyalty intentions toward this technology has become equally important for MHB service providers, as it is essential for them to retain their customers. However, existing literature in the context of mobile booking has mainly focused on the adoption and acceptance of this technology. The purpose of this paper is to empirically test a research model that incorporates antecedents of mobile shopping loyalty in a hotel booking context. The proposed model was tested through structural equation modeling (SEM) by using empirical data collected from 396 MHB users. Study results revealed that convenience, compatibility, and perceived ease of use (PEOU) had a significant impact on the users loyalty intentions toward MHB technology. In addition, compatibility significantly influenced PEOU and convenience and PEOU had a significant impact on loyalty and convenience. Study results provide valuable theoretical and practical implications for various players in the hotel and travel industry including hoteliers, OTAs, mobile app developers and hospitality technology vendors.
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Citations from 2024:
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GOST
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Ozturk A. et al. What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience // International Journal of Information Management. 2016. Vol. 36. No. 6. pp. 1350-1359.
GOST all authors (up to 50)
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Ozturk A., Bilgihan A., Nusair K., Okumus F. What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience // International Journal of Information Management. 2016. Vol. 36. No. 6. pp. 1350-1359.
Cite this
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TY - JOUR
DO - 10.1016/j.ijinfomgt.2016.04.005
UR - https://doi.org/10.1016/j.ijinfomgt.2016.04.005
TI - What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
T2 - International Journal of Information Management
AU - Ozturk, Ahmet
AU - Bilgihan, Anil
AU - Nusair, Khaldoon
AU - Okumus, Fevzi
PY - 2016
DA - 2016/12/01
PB - Elsevier
SP - 1350-1359
IS - 6
VL - 36
SN - 0268-4012
SN - 1873-4707
ER -
Cite this
BibTex (up to 50 authors)
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@article{2016_Ozturk,
author = {Ahmet Ozturk and Anil Bilgihan and Khaldoon Nusair and Fevzi Okumus},
title = {What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience},
journal = {International Journal of Information Management},
year = {2016},
volume = {36},
publisher = {Elsevier},
month = {dec},
url = {https://doi.org/10.1016/j.ijinfomgt.2016.04.005},
number = {6},
pages = {1350--1359},
doi = {10.1016/j.ijinfomgt.2016.04.005}
}
Cite this
MLA
Copy
Ozturk, Ahmet, et al. “What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience.” International Journal of Information Management, vol. 36, no. 6, Dec. 2016, pp. 1350-1359. https://doi.org/10.1016/j.ijinfomgt.2016.04.005.