Digital platforms for business-to-business markets: A systematic review and future research agenda
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Management Development Institute (MDI), Gurgaon 122007, India
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4
Barney School of Business, University of Hartford, 200 Bloomfield Avenue, West Hartford, CT 06117, USA
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Publication type: Journal Article
Publication date: 2021-12-01
scimago Q1
wos Q1
SJR: 3.499
CiteScore: 25.3
Impact factor: 9.8
ISSN: 01482963, 18737978
Marketing
Abstract
The evolution of digital platforms has transformed the way businesses operate. Digital platforms have become popular and common in Business-to-Business (B2B) markets, thereby leading to increased interest of researchers. Even with the increasing interest, the field suffers from the lack of a comprehensive approach towards plugging the gaps left behind. This review presents a synthesis of the last ten years of research on digital platforms in B2B markets. Based on Diffusion of Innovation (DOI) and Technology-Organization-Environment (TOE) frameworks for adoption of innovation, the current study identifies the technological, organizational, and environmental context-based factors that play a major role in adoption of digital platforms in B2B markets. We also present a detailed overview of the research in terms of publication timeline, geographical distribution, industrial context, theory used, and methodology employed. In addition, we identify some significant gaps and set a future research agenda.
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Metrics
118
Total citations:
118
Citations from 2024:
71
(60.17%)
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GOST
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Shree D. et al. Digital platforms for business-to-business markets: A systematic review and future research agenda // Journal of Business Research. 2021. Vol. 137. pp. 354-365.
GOST all authors (up to 50)
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Shree D., Singh R., Paul J., Hao A., Xu S. Digital platforms for business-to-business markets: A systematic review and future research agenda // Journal of Business Research. 2021. Vol. 137. pp. 354-365.
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TY - JOUR
DO - 10.1016/j.jbusres.2021.08.031
UR - https://linkinghub.elsevier.com/retrieve/pii/S0148296321005932
TI - Digital platforms for business-to-business markets: A systematic review and future research agenda
T2 - Journal of Business Research
AU - Shree, Deep
AU - Singh, Rajesh
AU - Paul, J.
AU - Hao, Andy
AU - Xu, Shichun
PY - 2021
DA - 2021/12/01
PB - Elsevier
SP - 354-365
VL - 137
SN - 0148-2963
SN - 1873-7978
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{2021_Shree,
author = {Deep Shree and Rajesh Singh and J. Paul and Andy Hao and Shichun Xu},
title = {Digital platforms for business-to-business markets: A systematic review and future research agenda},
journal = {Journal of Business Research},
year = {2021},
volume = {137},
publisher = {Elsevier},
month = {dec},
url = {https://linkinghub.elsevier.com/retrieve/pii/S0148296321005932},
pages = {354--365},
doi = {10.1016/j.jbusres.2021.08.031}
}