Shopping intention at AI-powered automated retail stores (AIPARS)
Publication type: Journal Article
Publication date: 2020-11-01
scimago Q1
wos Q1
SJR: 3.439
CiteScore: 22.7
Impact factor: 13.1
ISSN: 09696989, 18731384
Marketing
Abstract
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully automated technology in these retail stores. Therefore, it is necessary to scrutinize the antecedents of consumers' intention to shop at AI-Powered Automated Retail Stores. This study delves into this area to find the predictors of consumers’ intention to shop at AI-Powered Automated Retail Stores. It extends the technology readiness and acceptance model by the addition of AI context-specific constructs such as Perceived Enjoyment, Customization and Interactivity from the present literature. The proposed model is tested by surveying 1250 consumers & the data is analyzed using the PLS-SEM technique and empirically validated. The outcome of the study reveals that Innovativeness and Optimism of consumers affect the perceived ease and perceived usefulness. Insecurity negatively affects the perceived usefulness of AI-powered automated retail stores. Perceived ease of use, perceived usefulness, perceived enjoyment, customization and interactivity are significant predictors of shopping intention of consumers in AI-powered automated stores. This research presents insightful academic and managerial implications in the domain of retailing and technology in retail.
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Metrics
307
Total citations:
307
Citations from 2024:
156
(50.82%)
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GOST
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Pillai R., Sivathanu B., Dwivedi Y. Shopping intention at AI-powered automated retail stores (AIPARS) // Journal of Retailing and Consumer Services. 2020. Vol. 57. p. 102207.
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Pillai R., Sivathanu B., Dwivedi Y. Shopping intention at AI-powered automated retail stores (AIPARS) // Journal of Retailing and Consumer Services. 2020. Vol. 57. p. 102207.
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RIS
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TY - JOUR
DO - 10.1016/j.jretconser.2020.102207
UR - https://doi.org/10.1016/j.jretconser.2020.102207
TI - Shopping intention at AI-powered automated retail stores (AIPARS)
T2 - Journal of Retailing and Consumer Services
AU - Pillai, Rajasshrie
AU - Sivathanu, Brijesh
AU - Dwivedi, Yogesh
PY - 2020
DA - 2020/11/01
PB - Elsevier
SP - 102207
VL - 57
SN - 0969-6989
SN - 1873-1384
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{2020_Pillai,
author = {Rajasshrie Pillai and Brijesh Sivathanu and Yogesh Dwivedi},
title = {Shopping intention at AI-powered automated retail stores (AIPARS)},
journal = {Journal of Retailing and Consumer Services},
year = {2020},
volume = {57},
publisher = {Elsevier},
month = {nov},
url = {https://doi.org/10.1016/j.jretconser.2020.102207},
pages = {102207},
doi = {10.1016/j.jretconser.2020.102207}
}