Journal of Marketing Management

, том 36 , издание 17-18 , страницы 1707-1730

Is digital advertising effective under conditions of low attention?

Тип публикации: Journal Article

Дата публикации: 2020-08-19

Taylor & Francis

Journal of Marketing Management

SCImago Q1

WOS Q2

БС1

SJR: 1.347

CiteScore: 7.1

Impact factor: 3

ISSN: 0267257X, 14721376

DOI: 10.1080/0267257x.2020.1801801

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Strategy and Management

Marketing

Краткое описание

A crucial task for digital advertising is to influence choice despite consumers’ lack of attention. Yet, there is little evidence about digital advertising effectiveness or about the source factors...

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Топ-30

Журналы

	1 2 3 4
International Journal of Advertising	International Journal of Advertising, 4, 14.29% International Journal of Advertising 4 публикации, 14.29%
Journal of Consumer Behaviour	Journal of Consumer Behaviour, 2, 7.14% Journal of Consumer Behaviour 2 публикации, 7.14%
European Journal of Marketing	European Journal of Marketing, 1, 3.57% European Journal of Marketing 1 публикация, 3.57%
Communication Research	Communication Research, 1, 3.57% Communication Research 1 публикация, 3.57%
Review of Managerial Science	Review of Managerial Science, 1, 3.57% Review of Managerial Science 1 публикация, 3.57%
Technological Forecasting and Social Change	Technological Forecasting and Social Change, 1, 3.57% Technological Forecasting and Social Change 1 публикация, 3.57%
Systems Research and Behavioral Science	Systems Research and Behavioral Science, 1, 3.57% Systems Research and Behavioral Science 1 публикация, 3.57%
Journal of Marketing Management	Journal of Marketing Management, 1, 3.57% Journal of Marketing Management 1 публикация, 3.57%
Health Communication	Health Communication, 1, 3.57% Health Communication 1 публикация, 3.57%
Palgrave Studies of Marketing in Emerging Economies	Palgrave Studies of Marketing in Emerging Economies, 1, 3.57% Palgrave Studies of Marketing in Emerging Economies 1 публикация, 3.57%
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Public Health Nutrition	Public Health Nutrition, 1, 3.57% Public Health Nutrition 1 публикация, 3.57%
Public Relations Review	Public Relations Review, 1, 3.57% Public Relations Review 1 публикация, 3.57%
International Journal of Pharmaceutical and Healthcare Marketing	International Journal of Pharmaceutical and Healthcare Marketing, 1, 3.57% International Journal of Pharmaceutical and Healthcare Marketing 1 публикация, 3.57%
Administrative Sciences	Administrative Sciences, 1, 3.57% Administrative Sciences 1 публикация, 3.57%
Health Promotion International	Health Promotion International, 1, 3.57% Health Promotion International 1 публикация, 3.57%
Journal of Theoretical and Applied Electronic Commerce Research	Journal of Theoretical and Applied Electronic Commerce Research, 1, 3.57% Journal of Theoretical and Applied Electronic Commerce Research 1 публикация, 3.57%
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Издатели

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Taylor & Francis	Taylor & Francis, 7, 25% Taylor & Francis 7 публикаций, 25%
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Wiley	Wiley, 4, 14.29% Wiley 4 публикации, 14.29%
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Cambridge University Press	Cambridge University Press, 1, 3.57% Cambridge University Press 1 публикация, 3.57%
Frontiers Media S.A.	Frontiers Media S.A., 1, 3.57% Frontiers Media S.A. 1 публикация, 3.57%
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Santoso I. et al. Is digital advertising effective under conditions of low attention? // Journal of Marketing Management. 2020. Vol. 36. No. 17-18. pp. 1707-1730.

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Santoso I., Wright M., Wright M. W., Trinh G., Bogomolova S., Avis M. Is digital advertising effective under conditions of low attention? // Journal of Marketing Management. 2020. Vol. 36. No. 17-18. pp. 1707-1730.

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