UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
Тип публикации: Journal Article
Дата публикации: 2018-03-02
scimago Q1
wos Q1
БС1
SJR: 1.645
CiteScore: 11.5
Impact factor: 5.3
ISSN: 10696679, 19447175
Marketing
Краткое описание
Social media has established a new dynamic in marketing, enabling customers to engage with brands in a variety of ways. This article aims to develop a comprehensive model of drivers, outcomes, and ...
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ГОСТ
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Machado Carvalho M. A., Fernandes T. UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS // Journal of Marketing Theory and Practice. 2018. Vol. 26. No. 1-2. pp. 23-37.
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Machado Carvalho M. A., Fernandes T. UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS // Journal of Marketing Theory and Practice. 2018. Vol. 26. No. 1-2. pp. 23-37.
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RIS
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TY - JOUR
DO - 10.1080/10696679.2017.1389241
UR - https://doi.org/10.1080/10696679.2017.1389241
TI - UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
T2 - Journal of Marketing Theory and Practice
AU - Machado Carvalho, Maria Amélia
AU - Fernandes, Teresa
PY - 2018
DA - 2018/03/02
PB - Taylor & Francis
SP - 23-37
IS - 1-2
VL - 26
SN - 1069-6679
SN - 1944-7175
ER -
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BibTex (до 50 авторов)
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@article{2018_Machado Carvalho,
author = {Maria Amélia Machado Carvalho and Teresa Fernandes},
title = {UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS},
journal = {Journal of Marketing Theory and Practice},
year = {2018},
volume = {26},
publisher = {Taylor & Francis},
month = {mar},
url = {https://doi.org/10.1080/10696679.2017.1389241},
number = {1-2},
pages = {23--37},
doi = {10.1080/10696679.2017.1389241}
}
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MLA
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Machado Carvalho, Maria Amélia, and Teresa Fernandes. “UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS.” Journal of Marketing Theory and Practice, vol. 26, no. 1-2, Mar. 2018, pp. 23-37. https://doi.org/10.1080/10696679.2017.1389241.