Journal of Marketing Communications

, volume 27 , issue 5 , pages 510-533

Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

Hala Mohammed Abu Zayyad ¹

Zaid Obeidat ¹

Muhammad Alshurideh ^{1, 2}

Muhammad Turki Alshurideh ^{1, 2}

Mohammd Abuhashesh ³

Mahmoud Maqableh ⁴

Ra’ed Masa’deh ⁴

Hide authors affiliations Show authors affiliations: 4 affiliations

Department of Marketing, School of Business, The University of Jordan, Amman, Jordan |

Management Department, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirates |

E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman, Jordan |

⁴

Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordan |

Publication type: Journal Article

Publication date: 2020-02-14

Taylor & Francis

Journal of Marketing Communications

scimago Q1

wos Q1

SJR: 0.999

CiteScore: 8.5

Impact factor: 4.6

ISSN: 13527266, 14664445

DOI: 10.1080/13527266.2020.1728565

Copy DOI

Business and International Management

Marketing

Abstract

Corporate social responsibility (CSR) is a vital construct in the banking industry due to its influence on brand credibility, positive word of mouth, and repeat purchases. The purpose of this resea...

Found

1 citation

Surjanti Jun

15 publications, 70 citations, 1 review

h-index: 3

State University of Surabaya

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GOST |

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GOST Copy

Abu Zayyad H. M. et al. Corporate social responsibility and patronage intentions: The mediating effect of brand credibility // Journal of Marketing Communications. 2020. Vol. 27. No. 5. pp. 510-533.

GOST all authors (up to 50) Copy

Abu Zayyad H. M., Obeidat Z., Alshurideh M., Alshurideh M. T., Abuhashesh M., Maqableh M., Masa’deh R. Corporate social responsibility and patronage intentions: The mediating effect of brand credibility // Journal of Marketing Communications. 2020. Vol. 27. No. 5. pp. 510-533.

RIS |

Cite this

RIS Copy

TY - JOUR

DO - 10.1080/13527266.2020.1728565

UR - https://doi.org/10.1080/13527266.2020.1728565

TI - Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

T2 - Journal of Marketing Communications

AU - Abu Zayyad, Hala Mohammed

AU - Obeidat, Zaid

AU - Alshurideh, Muhammad

AU - Alshurideh, Muhammad Turki

AU - Abuhashesh, Mohammd

AU - Maqableh, Mahmoud

AU - Masa’deh, Ra’ed

PY - 2020

DA - 2020/02/14

PB - Taylor & Francis

SP - 510-533

IS - 5

VL - 27

SN - 1352-7266

SN - 1466-4445

ER -

BibTex |

Cite this

BibTex (up to 50 authors) Copy

@article{2020_Abu Zayyad,

author = {Hala Mohammed Abu Zayyad and Zaid Obeidat and Muhammad Alshurideh and Muhammad Turki Alshurideh and Mohammd Abuhashesh and Mahmoud Maqableh and Ra’ed Masa’deh},

title = {Corporate social responsibility and patronage intentions: The mediating effect of brand credibility},

journal = {Journal of Marketing Communications},

year = {2020},

volume = {27},

publisher = {Taylor & Francis},

month = {feb},

url = {https://doi.org/10.1080/13527266.2020.1728565},

number = {5},

pages = {510--533},

doi = {10.1080/13527266.2020.1728565}

}

MLA

Cite this

MLA Copy

Abu Zayyad, Hala Mohammed, et al. “Corporate social responsibility and patronage intentions: The mediating effect of brand credibility.” Journal of Marketing Communications, vol. 27, no. 5, Feb. 2020, pp. 510-533. https://doi.org/10.1080/13527266.2020.1728565.

Publisher

Taylor & Francis

Journal

Journal of Marketing Communications

scimago Q1

wos Q1

SJR

0.999

CiteScore

8.5

Impact factor

4.6

ISSN

13527266 (Print)

14664445 (Electronic)