Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
Publication type: Journal Article
Publication date: 2012-08-01
scimago Q1
wos Q1
SJR: 8.562
CiteScore: 13.4
Impact factor: 6.4
ISSN: 00935301, 15375277
DOI:
10.1086/662613
Economics and Econometrics
Arts and Humanities (miscellaneous)
Business and International Management
Anthropology
Marketing
Abstract
Are romance movies more desirable when people are cold? Building on research on (bodily) feeling-as-information and embodied cognition, we hypothesize that physical coldness activates a need for psychological warmth, which in turn leads to an increased liking for romance movies. Four laboratory experiments and an analysis of online movie rental data provide support for our hypothesis. Specifically, studies 1A and 1B show that physical coldness increases the liking of and willingness to pay for romance movies. Study 2 shows that the effect of physical coldness on liking of romance movies only occurs for people who associate romance movies with psychological warmth. Study 3 shows that people correct for the influence of physical coldness on their liking of romance movies when physical coldness is made salient. In study 4, using data on online movie rentals and historical temperature, we found a negative relationship between weather temperature and preference for romance movies.
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Total citations:
99
Citations from 2024:
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(17.17%)
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Cite this
GOST
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Hong J., Sun Y. Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies // Journal of Consumer Research. 2012. Vol. 39. No. 2. pp. 293-306.
GOST all authors (up to 50)
Copy
Hong J., Sun Y. Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies // Journal of Consumer Research. 2012. Vol. 39. No. 2. pp. 293-306.
Cite this
RIS
Copy
TY - JOUR
DO - 10.1086/662613
UR - https://doi.org/10.1086/662613
TI - Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
T2 - Journal of Consumer Research
AU - Hong, Jiewen
AU - Sun, Yacheng
PY - 2012
DA - 2012/08/01
PB - Oxford University Press
SP - 293-306
IS - 2
VL - 39
SN - 0093-5301
SN - 1537-5277
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{2012_Hong,
author = {Jiewen Hong and Yacheng Sun},
title = {Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies},
journal = {Journal of Consumer Research},
year = {2012},
volume = {39},
publisher = {Oxford University Press},
month = {aug},
url = {https://doi.org/10.1086/662613},
number = {2},
pages = {293--306},
doi = {10.1086/662613}
}
Cite this
MLA
Copy
Hong, Jiewen, and Yacheng Sun. “Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies.” Journal of Consumer Research, vol. 39, no. 2, Aug. 2012, pp. 293-306. https://doi.org/10.1086/662613.