An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Тип публикации: Journal Article
Дата публикации: 2019-05-01
scimago Q1
wos Q2
БС1
SJR: 1.214
CiteScore: 7.1
Impact factor: 3.0
ISSN: 0267257X, 14721376
Strategy and Management
Marketing
Краткое описание
Emergent perspectives in marketing highlight new opportunities for leveraging social media as a means to build customer–firm relationships through consumer engagement. Drawing from cognitive apprai...
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ГОСТ
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Claffey E., Brady M. An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities // Journal of Marketing Management. 2019. Vol. 35. No. 11-12. pp. 1047-1079.
ГОСТ со всеми авторами (до 50)
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Claffey E., Brady M. An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities // Journal of Marketing Management. 2019. Vol. 35. No. 11-12. pp. 1047-1079.
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RIS
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TY - JOUR
DO - 10.1080/0267257x.2019.1601125
UR - https://doi.org/10.1080/0267257x.2019.1601125
TI - An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
T2 - Journal of Marketing Management
AU - Claffey, Ethel
AU - Brady, Mairead
PY - 2019
DA - 2019/05/01
PB - Taylor & Francis
SP - 1047-1079
IS - 11-12
VL - 35
SN - 0267-257X
SN - 1472-1376
ER -
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BibTex (до 50 авторов)
Скопировать
@article{2019_Claffey,
author = {Ethel Claffey and Mairead Brady},
title = {An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities},
journal = {Journal of Marketing Management},
year = {2019},
volume = {35},
publisher = {Taylor & Francis},
month = {may},
url = {https://doi.org/10.1080/0267257x.2019.1601125},
number = {11-12},
pages = {1047--1079},
doi = {10.1080/0267257x.2019.1601125}
}
Цитировать
MLA
Скопировать
Claffey, Ethel, and Mairead Brady. “An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities.” Journal of Marketing Management, vol. 35, no. 11-12, May. 2019, pp. 1047-1079. https://doi.org/10.1080/0267257x.2019.1601125.