Customer Loyalty: Toward an Integrated Conceptual Framework
3
McGill University, USA
|
Publication type: Journal Article
Publication date: 1994-03-01
scimago Q1
wos Q1
SJR: 6.896
CiteScore: 22.8
Impact factor: 10.1
ISSN: 00920703, 15527824
Economics and Econometrics
Business and International Management
Marketing
Abstract
Customer loyalty is viewed as the strength of the relationship between an individual’s relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences. Implications for research and for the management of loyalty are derived.
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Total citations:
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Cite this
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MLA
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GOST
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Dick A. S. et al. Customer Loyalty: Toward an Integrated Conceptual Framework // Journal of the Academy of Marketing Science. 1994. Vol. 22. No. 2. pp. 99-113.
GOST all authors (up to 50)
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Dick A. S., Basu K. Customer Loyalty: Toward an Integrated Conceptual Framework // Journal of the Academy of Marketing Science. 1994. Vol. 22. No. 2. pp. 99-113.
Cite this
RIS
Copy
TY - JOUR
DO - 10.1177/0092070394222001
UR - https://doi.org/10.1177/0092070394222001
TI - Customer Loyalty: Toward an Integrated Conceptual Framework
T2 - Journal of the Academy of Marketing Science
AU - Dick, A. S.
AU - Basu, K
PY - 1994
DA - 1994/03/01
PB - Springer Nature
SP - 99-113
IS - 2
VL - 22
SN - 0092-0703
SN - 1552-7824
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{1994_Dick,
author = {A. S. Dick and K Basu},
title = {Customer Loyalty: Toward an Integrated Conceptual Framework},
journal = {Journal of the Academy of Marketing Science},
year = {1994},
volume = {22},
publisher = {Springer Nature},
month = {mar},
url = {https://doi.org/10.1177/0092070394222001},
number = {2},
pages = {99--113},
doi = {10.1177/0092070394222001}
}
Cite this
MLA
Copy
Dick, A. S., et al. “Customer Loyalty: Toward an Integrated Conceptual Framework.” Journal of the Academy of Marketing Science, vol. 22, no. 2, Mar. 1994, pp. 99-113. https://doi.org/10.1177/0092070394222001.