Product Differentiation and Market Segmentation as Alternative Marketing Strategies
Publication type: Journal Article
Publication date: 1956-07-01
scimago Q1
wos Q1
SJR: 13.394
CiteScore: 28.4
Impact factor: 10.4
ISSN: 00222429, 15477185
DOI:
10.2307/1247695
Business and International Management
Marketing
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Metrics
541
Total citations:
541
Citations from 2024:
14
(2.58%)
Cite this
GOST |
RIS |
BibTex |
MLA
Cite this
GOST
Copy
Smith W. R. Product Differentiation and Market Segmentation as Alternative Marketing Strategies // Journal of Marketing. 1956. Vol. 21. No. 1. p. 3.
GOST all authors (up to 50)
Copy
Smith W. R. Product Differentiation and Market Segmentation as Alternative Marketing Strategies // Journal of Marketing. 1956. Vol. 21. No. 1. p. 3.
Cite this
RIS
Copy
TY - JOUR
DO - 10.2307/1247695
UR - https://doi.org/10.2307/1247695
TI - Product Differentiation and Market Segmentation as Alternative Marketing Strategies
T2 - Journal of Marketing
AU - Smith, Wendell R
PY - 1956
DA - 1956/07/01
PB - SAGE
SP - 3
IS - 1
VL - 21
SN - 0022-2429
SN - 1547-7185
ER -
Cite this
BibTex (up to 50 authors)
Copy
@article{1956_Smith,
author = {Wendell R Smith},
title = {Product Differentiation and Market Segmentation as Alternative Marketing Strategies},
journal = {Journal of Marketing},
year = {1956},
volume = {21},
publisher = {SAGE},
month = {jul},
url = {https://doi.org/10.2307/1247695},
number = {1},
pages = {3},
doi = {10.2307/1247695}
}
Cite this
MLA
Copy
Smith, Wendell R.. “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” Journal of Marketing, vol. 21, no. 1, Jul. 1956, p. 3. https://doi.org/10.2307/1247695.