Psychology and Marketing, volume 38, issue 1, pages 21-42
An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior
1
E. Philip Saunders College of Business Rochester Institute of Technology Rochester New York USA
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Publication type: Journal Article
Publication date: 2020-09-25
Journal:
Psychology and Marketing
scimago Q1
SJR: 2.760
CiteScore: 12.1
Impact factor: 8.9
ISSN: 07426046, 15206793
Marketing
Applied Psychology
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