Psychology and Marketing, volume 38, issue 1, pages 21-42

An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior

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E. Philip Saunders College of Business Rochester Institute of Technology Rochester New York USA
Publication typeJournal Article
Publication date2020-09-25
scimago Q1
SJR2.760
CiteScore12.1
Impact factor8.9
ISSN07426046, 15206793
Marketing
Applied Psychology
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