volume 38 issue 3 pages 278-288

Theory-based approach to factors affecting ethical consumption

Jong‐Chul Oh 1
Sungjoon Yoon 2
1
 
Department of Business Administration; Ansan University; Ansan Kyonggi Province Korea
Publication typeJournal Article
Publication date2014-04-16
scimago Q1
wos Q1
SJR2.220
CiteScore19.7
Impact factor7.6
ISSN14706423, 14706431
Public Health, Environmental and Occupational Health
Economics and Econometrics
Marketing
Applied Psychology
Abstract
The main objective of this study is to introduce and validate a new model of ethical consumption intention with the aim of identifying salient factors that influence consumer's attitude and purchase intention towards ethical products. For this purpose, this study introduces an extended model of the theory of reasoned action, which embraces the emotional component (positive anticipated affection) and socially oriented value component (altruism), as predictors of ethical consumption attitude and intention. Using a questionnaire-based survey, the data were collected from 343 respondents who had previously purchased ethical products. The result showed that ethical obligation, self-identity and altruism were positively related to consumer attitude towards ethical consumption. Also, ethical obligation and altruism were found to positively influence ethical consumption intention. Further, attitude and positive-anticipated affection positively affected ethical consumption intention.
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GOST |
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GOST Copy
Oh J., Yoon S. Theory-based approach to factors affecting ethical consumption // International Journal of Consumer Studies. 2014. Vol. 38. No. 3. pp. 278-288.
GOST all authors (up to 50) Copy
Oh J., Yoon S. Theory-based approach to factors affecting ethical consumption // International Journal of Consumer Studies. 2014. Vol. 38. No. 3. pp. 278-288.
RIS |
Cite this
RIS Copy
TY - JOUR
DO - 10.1111/ijcs.12092
UR - https://doi.org/10.1111/ijcs.12092
TI - Theory-based approach to factors affecting ethical consumption
T2 - International Journal of Consumer Studies
AU - Oh, Jong‐Chul
AU - Yoon, Sungjoon
PY - 2014
DA - 2014/04/16
PB - Wiley
SP - 278-288
IS - 3
VL - 38
SN - 1470-6423
SN - 1470-6431
ER -
BibTex |
Cite this
BibTex (up to 50 authors) Copy
@article{2014_Oh,
author = {Jong‐Chul Oh and Sungjoon Yoon},
title = {Theory-based approach to factors affecting ethical consumption},
journal = {International Journal of Consumer Studies},
year = {2014},
volume = {38},
publisher = {Wiley},
month = {apr},
url = {https://doi.org/10.1111/ijcs.12092},
number = {3},
pages = {278--288},
doi = {10.1111/ijcs.12092}
}
MLA
Cite this
MLA Copy
Oh, Jong‐Chul, and Sungjoon Yoon. “Theory-based approach to factors affecting ethical consumption.” International Journal of Consumer Studies, vol. 38, no. 3, Apr. 2014, pp. 278-288. https://doi.org/10.1111/ijcs.12092.