Abdelrehim Awad

Personal Information:

Name: Dr. AbdelRehim Nader AbdelRehim Ismail Awad, PhD

Date of Birth: January 10, 1984

Contact Information:

Phone: +966560817109, +02) 01111641116

Email:aawad@ub.edu.sa

Current Position

Assistant Professor, Department of Business Administration

College of Business, University of Bisha,Bisha, Saudi Arabia (2023 - Present)

Education

PhD in Business Administration (Marketing), 2018

Al-Azhar University, Cairo, Faculty of Commerce

Thesis: The effect of sports sponsorship as one of the integrated marketing communications tools on the performance efficiency of the sponsoring companies

Master of Business Administration, 2013

Al-Azhar University, Cairo, Faculty of Commerce

Thesis: Factors affecting the competitiveness of personal care products in Egypt

Bachelor of Commerce (Business Administration), 2005

Al-Azhar University, Cairo, Faculty of Commerce

Work Experience:

University of Bisha, Saudi Arabia (2023 - Present)

Associate Professor, Department of Business Administration

The Arab Academy for Management, Banking and Financial Sciences (2021 - 2023)

Assistant Professor, DBA Program Moderator & Head of E-Learning Department

Post-Graduate Faculty, Faisal University, Chad (2021 - Present)

Lecturer, Department of Business Administration

Faculty of Commerce, Al-Azhar University, Cairo (2013 - 2018)

Assistant Lecturer, Department of Business Administration

Faculty of Commerce, Al-Azhar University, Cairo (2012 - 2013)

Demonstrator, Department of Business Administration

Memberships in Scientific Institutions:

Auditor, Science Journal of Business and Management, USA

Member, Arab Business Administration Association (since 2021)

Member, Egyptian Society for Political Economy, Statistics, and Legislation (since 2020)

Publications

Books:

Principles of Management (Arabic)

Production and Operations Management (Arabic)

Business Studies in English

Principles of Public Administration (Arabic)

Recent Trends in Marketing

Research Articles:

-Internal Marketing as an Approach to Improve the Contextual Performance in Public Organizations “A Field Study on Telecom Egypt” (JSST, Jan 1, 2020)

-Electronic Customer Relationship Management (E-CRM) strategy and its impact on the competitive advantage of Star Alliance airlines through customer satisfaction - applied to Egypt Air (JCCS, July 1, 2021)

-The mediating role of the attitude towards modern technologies in the relationship between the use of artificial intelligence and marketing innovation" (An Applied Study on the Online Retailing Sector in Egypt) (JSST, July 1, 2021)

-The role of the Internet of Things in customer knowledge management (An applied study on public commercial banks in Egypt) (JCES, Dec 1, 2021)

-Adopting competitive marketing strategies to support entrepreneurial enterprises and their impact on achieving survival and growth in the Egyptian market (CFDJ, Jan 1, 2022)

-The Impact of Stealth Marketing on Customer-Based Brand Equity (CBBE)" An Empirical Study on Electrical Industry Sector in Egypt (AJA, March 1, 2024)

-The role of talent management in supporting the creative behavior of doctors in investment hospitals in Egypt (SJBSR, March 1, 2023)

-Strategic intelligence as an approach to achieve sustainable competitive advantage “A field study on tourism companies in the Egyptian public business sector” (JCES, April 1, 2023)

-The Impact of Implementing Digital Transformation on the Sustainable Performance of Human Resources at the Government Institutions. (A Case Study on the Employees of AL-AZHAR Supreme Council) (JES, September 2023)

Professional Development

Research Design Skills (Al-Azhar Quality Assurance and Training Center, 2020)

Supply Chain Principles (Georgia Institute of Technology, USA, 2020)

Strategic Studies and National Security (Nasser Higher Military Academy, 2018)

Diploma in Statistical Analysis using SPSS (Central Agency for Public Mobilization and Statistics Training Center, 2014)

Leadership Course (Canadian Center for Human Development, 2009)

Skills

Excellent ability to deliver lectures, conduct practical exercises, and supervise both undergraduate and postgraduate education stages.

Proficient in Microsoft Office (Word, PowerPoint, Excel)

Languages: Arabic (Mother Tongue), English (Very good command both written and spoken)